Forecasting the Social Media Landscape
My job focuses on building reputation and brand awareness on social media. I am always looking ... to see what's trending ... and the next steps of where social is going to go.
Danielle Ernest thinks of herself as a forecaster—of social media. Her job as a senior manager in corporate affairs at Amgen is to manage and develop the company's social media platforms with the goal of being a steward for the brand. "My job focuses on building reputation and brand awareness on social media," she explains. "I am always looking ahead and down the tracks...looking to see what's trending, where it's going...and the next steps of where social is going to go." In this new video profile, learn about Ernest's path from Disney to Amgen and more details about her job in biotechnology.
Learn more about Danielle's career journey in this video profile.